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Integrating Ströer.Core Bidder

In this documentation you will find instructions and examples how to integrate the Ströer.Core Bidder Module into your website.

You will need basic knowledge on how to download & configure Prebid.js. Please refer to Prebid's own documentation for:

Step 1: Insert Ströer.Core Bidder into your Prebid.js file​

You can download a pre-built Prebid file with Ströer.Core Bidder already included on Prebid's own website.

Download on docs.prebid.org

  • Make sure to select "StroeerCore" and all other modules you want to include in your file.
  • When finished, click "Get Prebid.js!" at the bottom of the page.

Alternatively, you can build your own version from the source code of Prebid. Detailed instructions can be found on Prebid's GitHub Readme.

Make sure to include stroeerCoreBidAdapter in the --modules argument when building from command line.

$ gulp build --modules=stroeerCoreBidAdapter

OR

When employing the modules.json configuration file, include stroeerCoreBidAdapter in your list of modules.

module.json
[
    "stroeerCoreBidAdapter"
]

Step 2: Configure your Prebid AdUnits​

To send a bid request to Ströer SSP, please set up your Prebid AdUnits inside your Prebid configuration.
For this, you will require a list of sizes and a sid for each AdUnit. Both will be supplied by your Ströer SSP contact.

In your Prebid configuration:
Add a new "bidder" entry to each of your AdUnits, inserting the sizes and sid accordingly.

Wallpaper / Skins In order to receive Wallpaper / Skin formats from us, you need to pass us the sizes 848x90 and 728x90.

Why two different sizes (click to expand)?

  • 848x90 designates demand from advertisers, booking directly through Ströer.Core. Commonly called as “direct insertion orders (direct IO)”, these exclusive campaigns and their advertisers are managed & supported by our sales team.
  • 728x90 designates demand from the open marketplace, giving your website access to demand from all available sources.
Example AdUnit configuration
var adUnits = [
  { 
    code: 'your-adunit-code',
    mediaTypes: {
      banner: {
        sizes: [[848,90], [728, 90]], 
      }
    },
    bids: [{
      bidder: 'stroeerCore',
      params: {
        sid: 'your-stroeerCore-slot-id' //You will receive your ID from your Publisher Account Manager
      }    
    }]
  }
];

Step 2.2: Only for direct campaigns​

In order for us to deliver direct campaigns (IO), you will also need to pass us the Ad Unit information. Please follow the instructions here: https://stroeerdigitalgroup.atlassian.net/wiki/x/JIDcQgE

Step 3: Slot positioning​

Please let your Ströer Publisher Account Manager know whether you will render complex formats via the Banner (Top) or Skyscraper (Right) ad slot on your page. This will allow us to position our formats correctly on your site, avoiding errors and collisions with your content.

Step 4: (Optional) Set Up GAM Line Items Using Our CLI Tool​

If you haven’t implemented your own logic to block specific ad slots required for complex ad formats (such as Wallpaper or Fireplace that typically use the banner and skyscraper ad slots), you can use our Command Line Interface (CLI) tool to automatically create the necessary line items in Google Ad Manager (GAM).

This step ensures correct delivery of complex formats by leveraging Google Ad Manager’s Companion Ads feature, especially when no custom ad slot-blocking mechanism is in place.
Please refer to our documentation for step-by-step instructions: CLI Tool Documentation